Prairie Dog Brewing is a beloved local brewery known for its handcrafted beers and mouth-watering BBQ. Recently, they expanded their offerings with a new stage for live music, aiming to create a vibrant atmosphere that attracts beer enthusiasts and music lovers alike.

Prairie Dog Brewing faced the challenge of effectively promoting their expanded venue and new live music stage while increasing engagement and BBQ sales through their social media channels. They needed a strategy to stay on brand while showcasing the enhanced experience they now offer.

• Professional Photography: We conducted multiple photo shoots to capture the essence of Prairie Dog Brewing’s dynamic environment, including their delectable BBQ, refreshing craft beers, and the new live music stage. Each image was carefully composed to reflect the brand’s energetic and welcoming atmosphere.

• Engaging Video Content: We produced a series of videos highlighting live music performances, the craftsmanship behind their BBQ, and the brewing process. These videos aimed to provide a behind-the-scenes look and showcase the unique experience Prairie Dog Brewing offers.

• Strategic Content Push: We coordinated a targeted campaign to promote the new stage and live music events, featuring both scheduled performances and spontaneous musical moments. This campaign emphasized the enhanced social experience and drew attention to the brewery’s vibrant community events.

• Consistent Branding: We ensured all content was consistent with Prairie Dog Brewing’s brand identity, maintaining their rustic yet lively aesthetic to create a cohesive and appealing social media presence.

• Increased Engagement: The engaging content resulted in significantly higher engagement rates, with a marked increase in likes, comments, and shares, fostering a stronger connection with their audience.

• Boost in BBQ Sales: The visually appealing posts highlighting their BBQ offerings contributed to a noticeable uptick in BBQ sales, attracting both new and returning customers.

• Expanded Following: Prairie Dog Brewing experienced a substantial growth in their social media following, expanding their reach and drawing in a larger audience interested in their live music events and craft beers.