WOW Chicken
Wow Chicken is a well-loved Calgary staple known for its delicious Korean-style fried chicken. Despite its popularity, Wow Chicken needed a fresh approach to revitalize its social media presence and reconnect with its audience.
Wow Chicken faced the challenge of reviving their social media channels to boost engagement and sales. They required a strategy that would align with their brand’s vibrant and energetic vibe, incorporating eye-catching content and effective advertising campaigns to reach their target demographic.
Catchy Reels: We produced a series of catchy Instagram and Facebook reels showcasing the preparation of their famous fried chicken, customer testimonials, and behind-the-scenes glimpses of the kitchen. These reels were designed to be fun, engaging, and shareable, capturing the essence of Wow Chicken’s lively atmosphere.
High-Quality Images: We conducted professional photo shoots to capture high-quality images of their menu items, emphasizing the mouth-watering appeal of their dishes. Each image was meticulously color-graded to match Wow Chicken’s vibrant brand aesthetic.
Ad Campaigns and Demographic Targeting: We developed targeted ad campaigns to reach specific demographics, focusing on both existing and potential customers. These campaigns were designed to drive traffic to their social media pages and increase in-store visits.
Consistent Branding: We ensured that all content adhered to Wow Chicken’s brand guidelines, maintaining a consistent color palette and vibe across all social media platforms.
Increased Engagement: The engaging reels and vibrant images resulted in a substantial increase in likes, comments, and shares, fostering a stronger connection with their audience.
Boost in Sales: The visually appealing and targeted content contributed to a noticeable uptick in sales, attracting both new and returning customers to Wow Chicken’s locations.
Enhanced Ad Performance: The targeted ad campaigns effectively reached the desired demographics, driving increased traffic to their social media pages and boosting in-store visits.
