This season, the Edmonton Oilers will be featuring a new logo on their jerseys. The team has announced a partnership with Play Alberta, the sports betting corporation run by the Alberta government.
Fans will see the Play Alberta logo on the Oilers’ home jerseys throughout the season, marking a significant collaboration between the team and the gaming company.
Supporting Responsible Gambling
Along with the Play Alberta logo, the Oilers will also showcase the GameSense logo on their helmets during home games.
GameSense is the responsible gambling program by Alberta Gaming, Liquor and Cannabis (AGLC). The inclusion of these logos highlights the Oilers’ support for responsible gaming and their connection to PlayAlberta.ca, which is a leader in online gaming in the province.
Contributing to Alberta’s Programs and Services
All profits from PlayAlberta.ca contribute to Alberta’s General Revenue Fund, which supports essential programs and services for residents. Over the past year, Play Alberta has seen significant growth, generating $235 million in net sales, a substantial increase from previous years.
This partnership not only enhances the visibility of Play Alberta but also plays a role in supporting the services that Albertans rely on every day.